With the current COVID-19 pandemic, many people are feeling anxiety and distressed as they have to stay at home and work remotely. With that, ASICS has recently launched a campaign in Southeast Asia called #PassYourSmile to spread cheer and lift spirits during the difficult times.
The campaign that focuses on championing positivity, the movement kickstarted this week with a video featuring personalities, athletes and celebrities from the ASICS family passing their smiles to one another from the comfort of their own homes. Celebrities and media personalities featured in the video include members of South Korean pop band KARD, Singapore actors Zong Zijie, Ayden Sng and Chantalle Ng, Malaysian television and radio host Aishah Sinclair, host Dyan Castillejo and actress Kris Bernal from the Philippines, Thai actors Toey Pongsakorn, Sarin Ronnakiat and Cooper (Patpasit Na Songkhla), and Indonesian actor Angga Aldi Yunanda. Athletes such as national Olympian Mary Joy Tabal from the Philippines, tennis player Christian Chin from Malaysia, Tony Payne from Thailand, and Singapore Netball captain Charmaine Soh were also featured in the campaign video.
If you’re interested to join the movement, just create a video and post it to your social media like Instagram by tagging and hashtagging @asicsmalaysia @asics_sportstyle_my #ASICSMY #IMOVEME. Remember to tag 5 friends to join in the movement as well in your post. Hope you enjoy joining the movement and stay safe.