ASICS NOVABLAST 4 available in Malaysia from 1 Dec 2023

ASICS Malaysia has confirmed the ASICS NOVABLAST 4 will be available for the local market from 1 December 2023, at all ASICS retail outlets, online stores and specialists running outlets. The shoe’s renowned trampoline effect is achieved through FF BLAST PLUS ECO cushioning and geometries that create a springy feel underfoot. 

NOVABLAST 4 take its cue from blooming plant life and Fibonacci spiral leaf patterns; which features a unique geometric design. The result of ASICS’ meticulous Design Philosophy, the shoe’s performance has also been enhanced through its revamped design and a series of new features.

The FF BLAST PLUS ECO cushioning is ASICS’ lightweight and energetic foam, designed to help create plush bouncy feeling and smoother ride. The foam is made from approximately 24% bio-based material from renewable sources, such as leftover waste from sugar cane processing, meaning it not only benefits the global running community, but also eases the burden on the planet we run on. Importantly, this edition will be the first NOVABLAST model to be CO2e labelled, providing transparency on ASICS’ sustainability efforts. In fact, the CO2e emission of the NOVABLAST 4 shoe is 23% lower than the industry average*.

The shoe’s midsole and outsole are engineered in a way that allow both the heel striking zone and forefoot area to capture and return more energy, generating weightless bounce in every step. Together with the FF BLAST PLUS ECO cushioning foam, the shoe delivers a stronger rebound, helping to deliver that bouncy effect mid-run. 

The shoe’s breathability has also been improved through a one-piece, lightweight, highly breathable woven upper, featuring a stretchy construction with advanced comfort for daily running and races. Additionally, the tongue wing construction has been upgraded with advanced breathability to reduce tongue movement and give an overall better fit. 

Stability is another area in which ASICS has developed the design of the NOVABLAST 4 shoe, with a new heel construction making for a comfortable and supportive ride. The shoe has also been designed with a lower density placed in key areas of the AHAR LO outsole to deliver exceptional durability. 

The NOVABLAST 4 shoe will be priced at RM 549.00.  

_{*Assessed using ASICS’ carbon footprint methodology version 1.1 and the most comprehensive reporting available for industry average running shoes, conducted by MIT (report).}