ASICS joins the NFT trend with ASICS SUNRISE RED NFT COLLECTION

ASICS is joining the NFT trend with the announcement of ASICS SUNRISE RED NFT COLLECTION – a first-of-its-kind footwear release that will be available via digital auction starting on 15th July 2021.

The 189-piece ASICS SUNRISE RED NFT COLLECTION consists of nine different ASICS digital footwear products – including the GEL-LYTE III, GEL-QUANTUM 360, METARACER models and even a pair of ASICS flip-flops and sandals.

The nine shoes will be featured in a Limited Edition release made up of 20 NFTs per shoe, and a Gold Edition release featuring each shoe in a metallic gold colorway with just one NFT per shoe.

The launch of the ASICS SUNRISE RED NFT COLLECTION signals the start of a landmark new venture for ASICS as it moves into the world of NFTs. Auction proceeds will be reinvested back into the digital arts community through ASICS’ new Digital Goods Artist-In-Residence Program, which will see the brand collaborate with both established and emerging digital artists to design the next wave of NFTs.

In providing these artists with a platform to showcase their talent on a global stage, ASICS will invite them to draw on their own sense of creativity and artistry to create digital products that bring to life ASICS’ ‘Sound Mind, Sound Body’ philosophy in the digital space.

All ASICS SUNRISE RED NFT COLLECTION owners will receive digital 3D models and textures of their NFT shoes to use in animation projects and other applications, including the Metaverse. All owners of the Gold Edition shoes and the #1 of 20 from the Limited Edition release will also be gifted a future NFT from designers selected for the Artist-in-Residence program.

The auction will be held on OpenSea.io, starting at 12pm ET on Thursday July 15th and ending at 12pm ET on July 19th 2021. For more information, visit nft.asics.com.

The full list of products in the Sunrise Red NFT Collection is: