Anker Innovations has revealed its new brand direction and next-generation products at IFA 2025. In Berlin, CEO Steven Yang talked about how Anker will keep addressing consumer needs and shaping the future of smart hardware. Anker, Eufy, and soundcore also presented new products using advanced AI and robotics.
Brand and Vision
Unified under its three brands – Anker, Eufy, and soundcore – the company is charting a new path as a leader in smart hardware. As Steven Yang stated on stage, these brands will aim to create innovative products in areas like charging, home energy, smart appliances, home security, creative tools, and audio-video.
Values in Action
This transformation is driven not only by products, but also by Anker Innovations’ value framework — three principles that turn vision into action:
First Principle – Break problems down to fundamentals to uncover new paths others overlook.
Seek Ultimate – Push beyond easy wins to deliver durable, higher standards.
Grow Together – Share success with people, partners, and users; create value fairly and sustainably.
“With our value framework and focused brand vision, we are championing a Maker spirit at Anker – creating a playground where our teams can push boundaries and define the next generation of intelligent consumer technology,” said Steven Yang, CEO of Anker Innovations. “This is not about technology for its own sake – it’s about solving real challenges for consumers and igniting possibilities that make life simpler.”
Anker Innovations Product Highlights from IFA 2025
From the IFA stage in Berlin, Anker Innovations introduced a range of new products that demonstrate its updated brand vision, highlighting how AI and robotics are changing consumer experiences.
eufyMake unveils AI-powered design tools to inspire creativity in everyday makers.
The UV Printer E1 is the first personal 3D-texture UV printer and the most funded Kickstarter campaign, raising $46 million from 17,000 backers. It features upgraded Make It Real AI design tools like multi-modal input, one-click 2D-to-3D texture conversion, and smart object recognition, allowing users to create textured designs on wood, leather, and metal from sketches, photos, or text. Shipments for backers are in progress, with retail availability set for December 2025. More information is available at eufymake.com.
Eufy leverages AI and advanced stair-climbing robotics to revolutionize floor care – with no floor left behind.
The Robot Vacuum Omni S2 is the first robot vacuum to feature HydroJet and a powerful 30kPa AeroTurbo Deep Cleaning system. It offers strong suction on carpets, removing dirt and pet hair from deep within the fibers. The vacuum can lift up to 5 cm, allowing it to handle thick rugs and shag carpets that other robots struggle with. On hard floors, HydroJet 2.0 scrubs with consistent pressure and cleans its own pads, effectively removing stains. This vacuum will be available in Europe later this year and worldwide in January.
Eufy also introduced Marswalker, the world’s first carrier that helps robot vacuums climb stairs. It can carry the S2 between floors, making home cleaning completely automatic for the first time. Marswalker is expected to be released in the first half of 2026. You can find more information about the Omni S2 and Marswalker at eufy.com.
Eufy Security brings large-model AI into the home to remove blind spots, end false alerts, and make protection proactive.
Eufy Security introduced AI Core, the first large AI system for homes. It’s designed to recognize over 100 different situations, like when a package arrives or someone approaches your door. AI Core responds quickly, in less than three seconds, and keeps all your data private on the device. The notifications you receive are short and clear, providing trustworthy instructions instead of endless alerts.
Eufy Security also launched the eufyCam S4, a unique DIY camera that features a 4K fixed lens and two 2K pan-tilt-zoom lenses. This allows for wide coverage and clear facial details from up to 15 meters away. For more information on AI Core and eufyCam S4, visit eufy.com.
soundcore is using AI to improve sleep, capture ideas, and reinvent home theater.
The Sleep A30 is the world’s first smart noise-canceling sleep earbuds, launched earlier this year in the U.S. and today in Europe and the UK. They help reduce snoring and other noises using smart noise cancellation and AI-generated brainwave sounds. The Sleep A30 is available in the U.S. and will be available worldwide in October.
The AI Voice Recorder is a small device that clips onto clothing and turns conversations into written notes with summaries, boasting 97% accuracy in over 100 languages. It will be released later this year.
Soundcore has added its Nebula projector line to its family and introduced the new soundcore Nebula X1 Pro, the world’s first mobile theater station. This device features a 4K triple-laser optical engine for great video quality and Dolby Atmos sound for an immersive experience. The X1 Pro will be available on Kickstarter starting September 23. You can find more information about these new products at soundcore.com.
Anker Prime brings smart displays to multi-device charging
Anker has introduced its next-generation Prime Series, featuring advanced multi-device charging solutions. Each device includes AnkerSense View, a smart display for real-time monitoring of charging speed and temperature.
Highlights include the Prime 160W, the world’s most compact 160W multi-port charger, and the Prime 300W Power Bank, which can power two laptops and a phone, recharging to 50% in just 15 minutes. The Prime Wireless Charging Station is the first Qi2 25W wireless charger with active cooling and a display, while the Prime Docking Station offers the first triple-display charging dock with stable 8K output. More details on the Anker Prime line-up are available here.
Anker SOLIX Solarbank Multisystem to redefine home energy.
Already the world’s #1 solar balcony solution, Anker SOLIX announced the new Solarbank Multisystem, connecting up to four Solarbank units with the Power Dock for 14 kW solar input and 4.8 kW power output. It offers up to 80% bill savings and a four-year payback. The semi-DIY installation cuts costs by 85% and includes dual EV charging ports. The slim V1 Smart EV Charger — the world’s first IntelliGesture™ charger — maximizes savings by blending solar surplus with real-time tariffs.