Al-Ikhsan Sports has officially launched the Messi Licensed Fashion (No Sports) Kidswear merchandise in Malaysia. This came after the company has secured the exclusive selling rights agreement to sell the Messi Branded Kidswear collection including t-shirts, polos, shorts, hoodies, track bottoms and underwear within both West and East Malaysia starting from January 2023 for a period of three years.
The launch event was attended by Mr Vach Pillutla, Chief Executive Officer, Al-Ikhsan Sports and Mr Jan Van Den Berg, Chief Executive Officer of Vingino Netherlands with YB Hannah Yeoh, Minister of Youth and Sports officiating it.
These merchandise are targeted for kids aged from two years old to teenagers. In the initial phase, the products will be launched in 30 selected Al-Ikhsan Sports outlets, Football Republic and made available on Al-Ikhsan Sports’ website at http://www.al-ikhsan.com from 6th January 2023. The whole fashion kidswear merchandise will priced from just MYR59 for round neck tees to MYR219 for hoodies and jackets. The company is intending to increase the distribution of this merchandise to more stores over the next six to eight months and make this available to all the 20 Million football fans across Malaysia.
On this historic occasion, Mr Vach Pillutla, Chief Executive Officer, Al-Ikhsan Sports commented, “It is indeed a great honour to be associated with the brand Messi. For all fans globally, the Messi magic goes beyond just the pitch and he is now the symbol of how someone can rise from mere working class and emerge as the foremost proponent of the game and excel consistently at the highest level. We hope that with this merchandise, the kids can imbibe the age-old virtues of hard work, honest effort and high levels of integrity from Lionel Messi”.
Mr Jan Van Den Berg, Chief Executive Officer of Vingino Netherlands which owns the global rights for the Messi Kidswear License was present on the occasion and commented “We are very happy to be associated with Al-Ikhsan Sports, the #1 Multi Brand Sports retailer in Malaysia. They have football in their DNA and I am sure that no one can do better justice to the Messi branded apparel than them. We look forward to a long term partnership with them”.