adidas has unveiled its latest adidas Originals Superstar FW 25 campaign, titled “Superstar, The Original”. The latest campaign adopts a living stage as its backdrop. Offering a striking ode to both the original Superstar colorway and its stripped back iconicity, the scene is captured in dramatic high contrast black and white as a cast of heroes show off the magnetism of being an Original Icon.
Created for basketball, adopted by the pioneers of streetwear, championed again and again by each generation, the Superstar is the original icon that made a journey from sports to culture. Having launched “The Original” campaign earlier this year, the brand with the Three Stripes returns to present the next iteration of its new global platform: shining a light on the trailblazing influence of the Superstar.
The campaign videos are directed by Thibaut Grevet as it delivers brings together an unprecedented roster of cultural trailblazers who exemplify what it means to be an Original Icon – individuals who have defined their respective fields through innovation and authenticity.
Legendary actor Samuel L. Jackson narrates the film with his unique voice, telling a story of cultural change over generations. The campaign features a diverse cast, including award-winning songwriter Missy Elliott, skateboarding icon Mark Gonzales, NBA star Anthony Edwards, multi-platinum artist GloRilla, singer-songwriter Teezo Touchdown, global music star JENNIE, and innovative model and actress Gabbriette.
“The Superstar has always been more than just a sneaker—it’s a symbol of originality and a spark for cultural change,” said Annie Barrett, Vice President of Marketing at adidas Originals. “From street corners to global stages, it’s been worn by those who don’t wait for permission to lead. This campaign isn’t about looking back—it’s about spotlighting a new generation of Originals who are building what’s next, unapologetically.”
The campaign unfolds in two chapters. First up, “Pyramids,” a powerful teaser seeing Samuel L. Jackson reflect on enduring monuments to human achievement that withstand the test of time – drawing a parallel between these ancient structures and the lasting cultural impact of the Superstar.
Following this, the second chapter, “Clocks,” is a dynamic hero film that unites a complete cast of seven global cultural icons, making a singular, powerful statement about the Superstar’s enduring legacy and its continued resonance across diverse cultures.
At the center is the Superstar, now available in two classic colors paired with the iconic Firebird Tracksuit. The Superstar, featuring extra padding in the tongue and collar, became the favorite footwear of artists, musicians, and skaters in the late 90s, symbolizing a vibrant era of creativity. The Firebird Tracksuit, in style since 1967, continues to be popular among fashion leaders and music innovators around the globe.