Abbott debuts PediaSure 10+ to promote Malaysian adolescents’ growth

Abbott has just launched PediaSure 10+ in Malaysia, their latest offering for childhood nutrition solutions. This is Abbott’s first product developed specifically for children aged 10-15 years – marking another milestone in Abbott’s commitment to help promote growth and unlock growth potential in children at nutritional risk. PediaSure 10+ contains high-quality protein and is enriched with 38 nutrients, including arginine and natural Vitamin K2, to support weight, height, and immunity health.

“Adolescence represents a second and critical period to maximize linear growth,” said Dr Nina Mazera Mohd Said, medical director of nutrition at Abbott. “Getting adequate nutrition is important to support the accelerated growth, and may help adolescents to achieve catch-up growth and fulfill their genetic potential. The poor dietary intake of Malaysian adolescents could contribute to faltering growth, compromise bone and muscle development, and affect immune function – these may have a long term-impact on their health.” 

According to Abbott, nutrition provides critical support during the two major growth spurts children experience. The second major growth spurt occurs during early adolescence, when diets typically become poorer leading to decreased nutrient intake. According to a national survey, adolescents in Malaysia are not consuming adequate key growth nutrients, including calcium, vitamin D and iron, and are habitually skipping meals.  

Children can gain up to 20% of their final adult height and achieve 45% of total adult bone mass during adolescence. To get improvements in growth and development, adolescents require up to double or more key growth nutrients compared to a younger child. However, as children become more independent in making food choices and develop dietary preferences, parents and caregivers may encounter a greater challenge to meet their child’s nutritional requirement. Poor diet and nutrient intakes have resulted in a worrying trend in Malaysia as adolescents have been found to be up to 6cm shorter than the WHO standard height reference for adolescents between 10-17 years old. 

“Nutrition intervention can help adolescents who are at risk or have fallen behind on growth to improve their growth trajectories and catch-up before the growth plate in the bone closes, towards the end of puberty,” according to Dr Chen Seong Ting, dietitian at IMU Healthcare.

Abbott has confirmed the key ingredients for PediaSure 10+:

  • 2 times the amount of calcium and natural vitamin K2 compared to its PediaSure 1-10 variant to support bone development
  • 100% of the daily vitamin D requirement (with two servings a day)
  • Antioxidants (vitamin C, vitamin E, and zinc) and prebiotic FOS to help strengthen the body’s immune system 
PediaSure 10+ is now available in Malaysia

You can get the PediaSure 10+ now as it available nationwide in chocolate and vanilla flavor, at most major retailers and online stores at the recommended retail price of RM99.90. Visit https://pediasure.com.my/ or facebook.com/MyAbbottCares to learn more about PediaSure 10+.

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