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7-Eleven x Pepsi Concept Store launched in Malaysia, offers one-of-a-kind ‘retailtainment’ experiences

(L-R) Khalid Alvi, Chief Executive Officer, Etika Group of Companies (Malaysia, Singapore and Brunei) and Wong Wai Keong, Co-Chief Executive Officer, 7-Eleven Malaysia at the launch of the first 7-Eleven x Pepsi Concept Store

7-Eleven and Pepsi has announced their latest collaboration to launch the first ever 7-Eleven x Pepsi Concept Store in Malaysia. This concept store is located at DA Square at Damansara Avenue and is open to public now. Unlike any regular convenience marts, 7-Eleven x Pepsi Concept Store one-of-a-kind ‘retailtainment’ experiences for customers. 

“Inspired by Pepsi’s brand spirit, we have adopted a bold attitude to experimenting and creating new experiences that our customers will thoroughly enjoy. Whether it is coming up with limited-edition cans or creating a collection inspired by pop culture such as the Pepsi X BLACKPINK campaign,” said Khalid Alvi, Chief Executive Officer – Malaysia, Singapore and Brunei at Etika Holdings Sdn. Bhd. 

Stepping foot inside the 7-Eleven x Pepsi Concept Store, customers will be able to experience several interactive activities such as floor projections, infinity mirrors, their favourite BLACKPINK music in the background, interactive pong games and a neon photo area in true millennial fashion to spice up their Instagram feed. Customers will also be able to try some great new snacks at the store’s Lay’s corner, a flavourful wall of crisps from across the globe. 

“As the No.1 convenience store chain in the country, 7-Eleven is proud to be partnering with Pepsi as we bring to life our first, of which there are more to come, experiential concept store catering to the needs of our younger and trend-conscious customers. Through this collaboration, we will further strengthen our position as the undisputed leading one-stop convenience brand as we continuously seek innovative and fun ways to enhance our customer’s shopping experience with us,” said Wong Wai Keong, Co-Chief Executive Officer of 7-Eleven Malaysia.

In addition, 7-Eleven x Pepsi Concept Store will also have a café area where customers can relax with their favourite Pepsi products and 7-Eleven’s extensive ready-to-eat meals and snacks. All in all, the concept store elevates the buy and go shopping behaviour, creating a space for shoppers to discover new products and experience a range of fun-filled engagements. 

Pepsi also announced an exciting social media contest to encourage netizens to visit the newly launched concept store. Starting today, customers who visit the 7-Eleven x Pepsi Concept Store can click photos of themselves in store and share them on their social media channels with a creative caption and hashtag #pepsiconceptstore. Throughout the contest, 80 Pepsi fans of the most exciting posts will stand a chance to win limited-edition Pepsi x Pestle and Mortar T-shirts. The contest will run for one month with entries being accepted already. For more details about the contest, kindly visit Pepsi or 7-Eleven Malaysia Facebook page or www.etikaholdings.com/contest-and-promotions.

In addition, Pepsi will also offer a redemption of the limited-edition PEPSI x BLACKPINK premium box consisting of 4 bottles of Pepsi Black Pink, BLACKPINK poster and cards with purchase of RM20 and above on Pepsi products in a single receipt. Only 50 units are available per day on a first-come-first-serve basis so hurry and make your way to the 7-Eleven x Pepsi Concept Store @ DA Square for your chance to redeem while stock lasts.

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