7-Eleven Malaysia has just launched a new and exclusive reusable bag collection which is dedicated to sustainability, encouraging Malaysians to factor in environmental friendly steps while shopping. The collection features the Out of the Ocean Bag and the Recycled PET (polyethylene terephthalate) Bottle Bag is to address the conundrum of what to do further with all the plastic waste being generated.
The Out of the Ocean Bag is constructed using 100% recycled ocean plastics whereby every bag removes the equivalent of two-to-three bottles from the oceans and waterways. This spacious bag may look dainty, but can support up to 15kg.
On the other hand, the Recycled PET Bottle Bag is upcycled from 100% recycled PET bottles. With a maximum carrying capacity of 10kg, this bag allows you to carry your purchased necessities while reducing the equivalent of up to three plastic bottles from the environment.
7-Eleven Malaysia’s General Manager of Marketing, Ronan Lee, expressed, “Plastic trash are ecologically damaging to the planet that we live on and we want to make a change through our Trash To Treasure reusable bag campaign that aim to drive momentum in influencing our customers’ behaviour to bring their reusable bags when shopping in our stores as well as provide financial contribution to our chosen change agent NPO partners as every little step matters.”
Lee continued, “On top of this, we are also currently using bio-degradable plastic bags in our stores as part of our environmental protection efforts. We hope that our sustainability initiatives will encourage our consumers to shop while keeping the environment in mind to protect the world that we live in from more plastic waste. We must do our part to transform #TrashToTreasure.”
7-Eleven Malaysia has confirmed that it will be priced at RM7.90 (Recycled PET Bottle Bag) and RM13.90 (Out of the Ocean Bag) and will be available exclusively at selected 7-Eleven stores in Peninsular Malaysia. Best of all, as part of the #TrashToTreasure Reusable Bag campaign, from now until 16th September 2021, with every purchase of the reusable bags, RM1 will be channelled toward 7-Eleven’s environmental non-governmental organisation (NGO) partners, Reef Check Malaysia and Juara Turtle Project, so you can play your role in supporting their nature conservation efforts while sporting a trendy tote on your shoulder.
General Manager of Reef Check Malaysia, Julian Hyde, said, “Trash leaking into our ocean is a serious and universal issue. Our teams based on the islands and the island communities see it first-hand – trash washing up to the shores, plastic bags being caught on coral reefs, ghost nets trapping marine animals. It’s devastating. Everyone has a role to play if we are to find sustainable solutions to this problem, and this initiative by 7-Eleven Malaysia is a perfect example of how companies can play a role.”
Sharing the same sentiment, General Manager of Juara Turtle Project, Tom Woodford, said, “We are really grateful to 7-Eleven Malaysia for stepping up and recognising that big companies need to help lead the way to changing how we use plastics. Plastic based marine debris is a massive problem for our marine life, including but not exclusive to the sea turtles that we work with here at JTP. We hope that this campaign will inspire people to change their behaviour and to make their own little contribution to protecting our ocean.”
For more information on the latest #TrashToTreasure Reusable Bag Campaign, visit www.7eleven.com.my or its official social media pages at 7ElevenMalaysia.