Fashion lingerie label, 6IXTY8IGHT, is making a presence into Web3 by launching a collection of 2,000 unique ‘Bold Bunny’ Non-
Fungible Tokens (NFT). The ‘Bold Bunny’ collection represents a young woman’s coming-of-age journey in feeling empowered and self-confident and supports the free, creative expression of style and beauty. The launch will be part of the label’s 20th anniversary celebrations and will be available to customers.
6IXTY8IGHT’s Bold Bunny NFT collection will give owners real-world utility value, including limited edition merch drops, shopping discounts, physical, and digital asset merchandise and priority access to the brand’s VIP events or new collection releases.
The launch of the ‘Bold Bunny’ NFT collection deepens and extends 6IXTY8IGHT’s connections with its customer community into the Web3 and virtual worlds, and reflects the coming-of-age of the brand and its customers. 6IXTY8IGHT is also collaborating with its regional buy now pay later (BNPL) partner, Atome, a subsidiary of Advance Intelligence Group, to include Atome as one of the payment options for the NFT purchases when the collection drops.
This collaboration is supported by AX Studio, also a brand of Singapore-based tech unicorn Advance Intelligence Group. AX Studio supports brand partners with a clear and strategic roadmap in their NFT journey, helping to bridge Web2 and Web3 worlds while delivering real-world utility value to a brand’s community and customers. This includes strategic planning, content design, product development, marketing and community support.
“This partnership with AX Studio, has not only led to a collaborative exchange of ideas, deepening our understanding in the potential of the metaverse, but more importantly will help us become more relevant to our Gen-Z customers. The move into the metaverse seeks to provide an effective digital experience that enhances the way we serve our customers – as we continue to be part of the different stages in our 68 Girl’s life,” said Lander Isasi, Chief Executive Officer of 6IXTY8IGHT.
“The team has ambitious goals to educate and advise the brands that we work with and explore the Web 3 together, to show them how NFTs can help to grow their communities, increase its product sales and raise its brand awareness when utilities associated with these NFTs are carefully designed with their customers in mind,” said Mi Li, Chief Marketing Officer of Advance Intelligence Group and Head of AX Studio.
The whitelist opens today. Whitelisted users for the collection should check their emails for email updates on early access eligibility and the public mint. Those interested can also track progress of the collection drop on @68NFT Twitter and BoldBunny NFT Discord channels.