Inc. Magazine has recently revealed that 2X, a B2B marketing-as-a-service (MaaS) company, made its annual list of America’s 5000 fastest-growing private companies again, ranking at No. 943. This follows its top-1000 ranking in the same list a year ago. The company – headquartered in Philadelphia, USA with its delivery hub in Kuala Lumpur – has rapidly made its mark in the global digital marketing scene, while showcasing Malaysian talent and expertise to the world. The company’s delivery engine in Kuala Lumpur is staffed by a diverse team of talents from marketing strategists, developers, analysts, designers, and writers.
Founded in 2017 with a small team of 10, 2X now boasts a workforce of over 400 employees servicing more than 55 clients in the USA across the B2B sector. 2X is pioneering the marketing-as-a-service category by providing outsourced marketing teams to support, build, execute, and run functions in B2B marketing organisations, often delivering a 50-70% reduction in labour costs while expanding the capacity and quality of execution work. 2X’s unique approach enables operating model transformation so clients can focus their internal teams on strategy and acquire dedicated subject matter experts from 2X across a variety of competencies, including intent-driven marketing, account-based marketing (ABM), marketing technology management, and analytics to elevate marketing’s contribution to revenue.
Domenic Colasante, CEO and co-founder of 2X said, “Our ranking in the Inc. 5000’s top 20% for the second year in a row bears remarkable testament to our company’s differentiated delivery model, which has enabled B2B marketing leaders to expand execution capacity while reducing total labour costs. In a difficult talent market with a do-more-with-less imperative, marketing leaders are increasingly turning to 2X to provide skilled resourcing, and we are extremely proud of this recognition from Inc. as we grow to further meet the expanding needs of our clients.”
The annual Inc. 5000 list is the most prestigious ranking of the fastest-growing private companies in America, representing a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses. Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees.
In speaking about the hypergrowth at 2X, Siew Mee Yong, Managing Director & Chief People Officer at 2X said, “We reached our fastest point of growth in the most difficult time to be in business during the pandemic. Today, we are at pace to double again this year, and our focus will continue to be hiring amazing talent in Malaysia and enabling our teams to grow and succeed.”
Besides being featured on the Inc. 5000 list, 2X has also received several other notable accolades. The company received the Crown Accreditation for the 2022 Best Employer Brand, receiving an 86% overall approval rating from employees for initiatives promoting employee satisfaction and work-life balance, including wellness programs and continued support through employee engagement and ongoing learning. Last year, the company was also awarded the 2021 Diverse and Inclusive Employer Award by Startup Weekly.
More information about 2X can be found at www.2X.marketing.