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Automotive Lifestyle Tech

2nd edition MICHELIN Motorcycle Tyre Virtual Exhibition starts today until end of 2021

The second edition of the MICHELIN Motorcycle Tyre Virtual Exhibition will start today (8th September) until end of 2021 with the tagline “The Journey Continues”. The second edition will bring better updates such as a better interface, new interactive zones, and Michelin’s latest motorcycle-tyre innovations.

Among the new additions to this virtual exhibition are the integration of The MICHELIN Guide, to reinforce Michelin as the pioneer beyond tyres; the inclusion of the history of Michelin’s involvement in the FIM MotoE World Cup, which reflects Michelin’s passionate pursuits of motorsports that result in the development of new tyre solutions under its “All Sustainable” vision, while providing safer, cleaner, and high-performing mobility for everyone; and the introduction of newly launched motorcycle tyres that incorporate Michelin’s latest technological advancements – namely,  MICHELIN Anakee Street and MICHELIN Road Classic.

In its second edition, the MICHELIN MOTORCYCLE TYRE VIRTUAL EXHIBITION consists of 6 halls, each of which is designed to highlight different content – namely, The MICHELIN Guide providing all the necessary information for exciting culinary experiences; Launch Area showcasing the 2 newly launched products: MICHELIN Anakee Street, a great tyre for roads and trails, and MICHELIN Road Classic, the tyre that offers modern technologies to make the most of today’s classic motorbike; Product Display providing detailed information on all Michelin motorcycle tyres; Technology & Performance detailing advanced technologies with a completely new design; 

MotoGP & Motorcycle Racing Strategy featuring a broad overview of Michelin and MotoGP’s long-standing relationship, profiles of Michelin motorcycle tyres and riders in the 2021 MotoGP season, videos of MotoGP riders and races, plus the newly added insight into Michelin’s involvement in the FIM MotoE World Cup, and Partnership with Original Equipment Manufacturers demonstrating the power of Michelin’s partnership with the world’s leading motorcycle manufacturers and displaying a large selection of motorcycle models fitted with Michelin tyres.

MICHELIN Motorcycle Tyre Virtual Exhibition will offer the contents in 6 different languages: English, Thai, Bahasa Indonesia, Japanese, Korean, and Vietnamese. Visit the virtual exhibition today at motorcycletyreexhibithall.michelin.asia.  

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