PROTON has announced the 2026 Proton Saga has achieved 10,000 bookings in just five days since tentative price was announced and order taking began on 10 November 2025. This demand translates to 2,000 bookings per day, 83 every hour, or one new booking every 43 seconds.
“The All-New Saga is more than just a car; it’s a symbol of national progress, reimagined for a new generation. To receive 10,000 bookings in only five days is both humbling and inspiring, and we thank Malaysians for their trust and support,” said Dato’ Ir. Abdul Rashid Musa, Deputy Chief Executive Officer, PROTON.
“To ensure that customers can experience the All-New Saga as soon as possible, our production team in Tanjong Malim has been working diligently to ramp up supply, with vehicle deliveries set to begin immediately after the official launch,” he added.
Developed on PROTON’s Advanced Modular Architecture (AMA), the All-New Saga marks a significant evolution in Malaysian automotive engineering, showcasing the country’s design and R&D capabilities.
Equipped with a new i-GT 1.5L engine and a CVT, it delivers refined performance for everyday driving. Safety features include nine Advanced Driver Assistance Systems (ADAS) and six airbags, while the interior boasts a 16-inch Integrated Dual Screen with wireless Apple CarPlay and Android Auto.
The refreshed design combines the classic Saga identity with modern touches, inspired by Malaysia’s cultural heritage. Despite its upgrades, the All-New Saga offers exceptional value, priced between RM40,000 and RM50,000, making advanced performance and technology accessible to many.
The All-New Saga is hosting IKONIK TOGETHER-GATHER events at popular local food spots, starting with Tapak Urban Street Dining in KL and Tebing in Johor from November 15-16, 2025. It will continue at Tapak Gravitas in Penang and CarBoot Sale in Kuantan from November 21-23. These events aim to engage Malaysians with the All-New Saga before its official launch, featuring food, music, lifestyle experiences, activities, live engagements, and exciting giveaways.
With 10,000 bookings already made, there are only 10,000 spots left for Early Booking Offers. These offers are for bookings made before the official launch day and with full vehicle registration by 31 December 2025.
Units will be ready for delivery right after the launch, so customers are encouraged to book early to take advantage of these limited-time offers:
- 1-Year Free Service or 20,000 KM, whichever comes first (inclusive of labour and service parts)
- Limited Edition All-New Saga Touch ‘n Go Card
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