Heineken Malaysia Berhad (HEINEKEN Malaysia) has launched the 2024 edition of the Tiger Sin Chew Chinese Education Charity Concert (Tiger Sin Chew CECC), a social impact project involving Tiger Beer and Sin Chew Daily. The event celebrates its 30th anniversary of uniting communities for a greater cause, raising over RM407 million since its launch in 1994. The funds have contributed to the transformation and upgrades of educational institutions, their facilities, and technology, enhancing the learning environment and making a lasting impact on future generations’ development.
Malaysia’s Deputy Education Minister, YB Tuan Wong Kah Woh, praised Heineken Malaysia Berhad, Tiger Beer, and Sin Chew Daily for their commitment to this important cause. This year’s Tiger Sin Chew CECC will kick off its first show in July, with local coffee shops and food courts hosting Fundraiser Nights to further strengthen the community spirit.
Roland Bala, Managing Director of HEINEKEN Malaysia, expressed gratitude for the dedication and commitment of Sin Chew Daily for the three decades of partnership and for the extraordinary generosity of those who contributed to the fundraising efforts. Heineken Malaysia is committed to giving back, supporting, and actively engaging with local communities to create a better future for all.
The 2024 Tiger Sin Chew CECC aims to raise RM 15 million through ten concerts for the following 11 institutions:
- SMJK Chan Wa II, Seremban, is raising funds to construct an audio-visual auditorium and a multipurpose hall.
- SJKC Tche Min, Sungai Pelek, aims to gather resources for a new multipurpose school hall.
- Chinese High School, Batu Pahak, is fundraising for a grant-in-aid to support needy students.
- SJKC Cheow Min, Pontian, plans to upgrade school hardware facilities, including 16 smart classrooms, a library, three English language centres, and a rain cover for the school’s bus stop and basketball court.
- SJKC Aik Thee, Kuala Selangor, is collecting funds to build an administrative building, a school canteen, and a slip road leading to the school hall.
- SJKC Kampung Baru Mambau, Seremban, is fundraising in conjunction with its 98th anniversary to enhance school facilities.
- SJKC Thorburn, Skudai, is constructing two basketball court shelters, a container classroom for student activities, and upgrading computer hardware for smart classes.
- SJKC Jagoh, Segamat, aims to upgrade the school hall, upgrade existing smartclasses and rejuvenate depleted school facilities.
- Shen Jai High School, Ipoh, is raising funds to support broader infrastructure development.
- SJKC Ching Chong, Semeling & SJKC Peng Min, Tikam Baru are jointly raising funds to build a preschool with the aim of increasing student enrolment.
Sin Chew Daily’s Executive Director/CEO, Koo Cheng, celebrated the three-decade partnership with HEINEKEN Malaysia, highlighting the positive impact achieved through Tiger Sin Chew Chinese Education Charity Concerts. The company looks forward to continuing this journey, aiming to elevate education and foster unity in communities. The public can contribute to Tiger Sin Chew CECC’s efforts by attending charity concerts, participating in fundraising activities, and supporting trade partners’ fundraisers. The goal is to create a sense of togetherness and unity.
For the Tiger Sin Chew CECC show schedules, please visit https://tigercecc2024.sinchew.com.my/.
For more information on HEINEKEN Malaysia and the company’s initiatives, please visit www.heinekenmalaysia.com.