Automotive Lifestyle

2024 PROTON X50 officially launched with better NVH and more refined driving experience

Dr Li Chunrong, CEO of PROTON (on Left) and En Roslan Abdullah, Deputy CEO of PROTON (on Right) at the 2024 PROTON X50 launch ceremony

National automotive manufacturer PROTON has launched the 2024 PROTON X50 with new enhancements. The X50 has been the best-selling SUV in Malaysia for four years, with over 110,000 units sold. The 2024 model offers a quieter and more refined driving experience with a new noise, vibration & harshness (NVH) package, improved road noise insulation, and a power tailgate added to Premium and Flagship variants.

2024 PROTON X50 offers several product upgrades that address feedback received from customers. The highlight among these enhancements is a new noise, vibration & harshness (NVH) package, which offers a quieter and more refined driving experience. Over 20 areas have been improved for better road noise insulation, creating a better overall interior ambience. A power tailgate has also been added to Premium and Flagship variants for ease of operation.

The 10.3” infotainment head unit (IHU) has been upgraded with a dual quad-core processor unit, providing faster bootup speed and loading time. The new infotainment also offers “Hi PROTON” voice command and PROTON Link app, featuring remote engine start and cool operation. The 2024 PROTON X50 also features a High-Definition 360 camera for clear images even in low light conditions, making parking easier and Auto Park Assist function to offer easier parking for owners. When operating the signal stalk, a 3D view of the surroundings will appear to reduces blind spots for safer lane change maneuvers up to 150 km/h.

The 1.5 litre turbocharged direct injection engine with 177 PS of power and 255Nm of torque powers the X50, achieving a 0-100 km/h acceleration time of only 7.9 seconds. Safety features include six SRS airbags, Electronic Stability Control (ESC), Advanced Driver Assistance Systems (ADAS), and a Tyre Pressure Monitoring System (TPMS).

PROTON is offering a limited-time Early Bird Package with incentives of up to RM8,500 to the first 5,000 customers who register their new purchase by 31 July 2024. The package includes a five-year unlimited mileage warranty, five-year data package with 1GB per month, and six times free labour service.

Dr Li Chunrong, CEO of PROTON giving a speech at the 2024 PROTON X50 launch ceremony

“The upgraded 2024 PROTON X50 represents PROTON’s dedication to continuously improve and innovate while maintaining the proven quality of our products that is expected by our customers. It offers a sporty design and enhanced features that maintains its position as a proven model suitable for a wide range of customers. Looking beyond the visual changes, it will also deliver exceptional value by combining strong performance with class-leading connectivity features backed by outstanding after sales service from 157 3S/4S outlets nationwide,” said Dr Li Chunrong, Chief Executive Officer, PROTON.

The 2024 PROTON X50 is now available for booking online at (https://www.proton.com/en/purchase/register-interest) and at authorised PROTON showrooms.

On-the-road prices without insurance:

Variant Peninsular Malaysia East Malaysia
2024 PROTON X50 1.5T Standard RM86,300 (Peninsular Malaysia) RM88,300 (East Malaysia)
2024 PROTON X50 1.5T Executive RM93,300 (Peninsular Malaysia) RM95,300 (East Malaysia)
2024 PROTON X50 1.5T Premium RM101,800 (Peninsular Malaysia) RM103,800 (East Malaysia)
2024 PROTON X50 1.5 TGDi Flagship RM113,300 (Peninsular Malaysia) RM115,300 (East Malaysia)

The 2024 PROTON X50 is available in five exciting exterior colours; Snow White, Armour Silver, Jet Grey, Ocean Blue and Passion Red.

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