Samsung has announced it ranks as the world’s No.1 TV brand for the 20th consecutive year, maintaining its top position since 2006. According to Omdia, Samsung recorded a 29.1% share of the global TV market in 2025, reinforcing its leadership in premium, ultra-large, and next-generation display technologies. The company led the premium segment over $2,500 with a 54.3% market share, driven by Neo QLED, OLED, and lifestyle TVs, and also held a 52.2% share in the over $1,500 segment.
“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”
20 Years of Industry-Defining Innovation
Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:
- 2009: The company accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays.
- 2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms, expanding their role beyond traditional viewing.
- 2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.
- 2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customizable digital art canvas.
- 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology.
- 2018: 8K TVs delivered over 33 million pixels — four times the resolution of 4K.
- 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and color accuracy in ultra-large screens.
Through continuous advancements in picture quality, smart functionality and display innovation, Samsung has played a defining role in establishing today’s premium TV standards.
Strengthening Leadership in Premium and Next-Generation TVs
Building on its history of innovation, Samsung keeps improving its premium TV lineup with new Micro RGB models, advancing its display technologies and strengthening its position in high-quality screens. The company is also enhancing its OLED and Neo QLED models, providing excellent picture quality, large screen options, and varied display performance.
Samsung is also increasing its Mini LED options, which offer better brightness, contrast, and control across different screen sizes and price ranges, making advanced display performance available to more customers. Additionally, continued investment in AI-powered TVs adds smart processors and features that improve picture, sound, and personalization in real time.
With two decades of global leadership, Samsung is recognized as one of the most trusted TV brands in the world, offering top technology across a range of prices, screen sizes, and display innovations.
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