BEIJING, Sept. 10, 2020 /PRNewswire/ — “In the future, this innovative form of Livestream will drive product sales, bringing new brands to the public eye, especially personalized and non-standardized products will become popular in the market.” Mr. Rixue Li, founder and CEO of Secoo (NASDAQ: SECO), was invited to attend the opening ceremony of the week-long China International Fair for Trade in Services (CIFTIS) and shared his ideas with various industry leaders in the China E-commerce Convention 2020 on September 5, 2020. Mr. Rixue Li believes that “the core value of e-commerce Livestream is to accelerate the brand’s establishment through immediate visual information communication.” Through Livestream, Secoo hopes to become the leader in the fashion and premium shopping experience in e-commerce, bringing the best to Secoo users.
China International Fair for Trade in Services (CIFTIS) 2020 is an international trade fair jointly held by the Ministry of Commerce of China and Beijing People’s Government of Beijing Municipality and supported by the World Trade Organization, United Nations Conference on Trade and Development, and other international organizations. China E-commerce Convention 2020, part of the CIFTIS, is committed to building, sharing, and creating win-win businesses, aiming to share the most updated concept and achievements in e-commerce. The discussion focused on the latest topics of e-commerce, current insight into the industry, and launched Livestream self-discipline regulations on-site.
When talking about Livestream’s impact on shaping the future business, Mr. Rixue Li believes that “the growth of e-commerce Livestream was triggered by the rapid growth of participants, high efficiency, replicability, and informative tools. These characteristics allowed Secoo to build its Livestream ecosystem quickly”.
Secoo launched its Livestream business at the end of 2019. Its Livestream is positioned as high-end consumption and lifestyle, focusing on providing Livestream services to luxury and designer brands, multi-brand boutiques, second-hand stores, and brands’ offline stores. In addition, Secoo produces its Livestream in Beijing, Shanghai, Qingdao, Tianjin, and Xiamen, even launched overseas Livestream during the Milan and Paris Fashion Week building a worldwide Livestream network.
For the future expectation of e-commerce Livestream, Mr. Rixue Li believes that Livestream is a way of life through constant interaction with customers to acquire feedback and information, creating new brands and consumption patterns.