PRISM+ has appointed Malaysian-born Jonathan Wong as the new Chief Executive Officer, with Founder Jonathan Tan becoming Executive Chairman. This move is part of a strategy to strengthen leadership and accelerate growth.
Since launching in Malaysia in 2020, PRISM+ has become a leading display technology brand, known for quality and value. The brand has expanded its portfolio to include a range of home appliances, all managed through a single PRISM+ app for a connected home experience.
PRISM+ has achieved consistent double-digit year-on-year growth and now operates 10 retail outlets across major malls in Malaysia, including Sunway Pyramid and IOI City Mall Putrajaya.
PRISM+ will strengthen its presence with a new outlet at Imago Shopping Mall in East Malaysia, marking another step in its regional expansion. This retail growth reinforces PRISM+’s position as one of Malaysia’s fastest-growing home technology brands, catering to the increasing demand for premium-value TVs, monitors, air conditioners, and home appliances.
The company is preparing to enhance its ecosystem and global reach, with Jonathan Wong overseeing core operations in Asia Pacific, focusing on business strategy, product development, and overall performance. Wong brings leadership experience from Uber, CloudKitchens, and Habyt, which will be crucial as PRISM+ expands both domestically and internationally.
As CEO, Jonathan Wong will guide PRISM+ as it expands beyond Singapore. He will enhance the company’s range of products, including smart TVs, monitors, and smart home devices, while keeping PRISM+ focused on its mission to offer top-quality technology and a great experience for everyone.
At the same time, Jonathan Tan, PRISM+’s Founder, will become the Executive Chairman. He will concentrate on the company’s future direction, focusing on growth, research, and developing new products. This will help bring new innovations that will shape PRISM+’s next steps and maintain a clear brand vision across different markets.
“PRISM+ has always stood for quality, trust, and accessibility: a Singapore-born brand built on the belief that world-class technology should be within everyone’s reach,” said Jonathan Tan, Executive Chairman of PRISM+. “From our signature TVs, monitors, and air conditioners to new product lines such as washers, vacuums, and a wide variety of other smart home essentials, we’re redefining what affordable innovation looks like in every home. Working with Jonathan Wong, I’m confident PRISM+ will elevate these categories and continue to deliver exceptional value to households everywhere.”
The leadership transition reflects the brand’s maturing growth trajectory and growing momentum, with hundreds of thousands of users and tens of thousands of 5-star reviews across its product range.
“It’s an incredible privilege to help lead PRISM+ into its next chapter,” said Jonathan Wong, CEO of PRISM+. “The brand has built a powerful foundation as a ubiquitous consumer brand, and my focus will be to scale that success across our expanding range of smart home technology: combining award-winning service excellence, product innovation, and unbeatable value to strengthen the company’s position as the region’s leading smart home technology brand.”