Nothing has released a video with CEO Carl Pei talking about the company’s plans for 2026 – it covers leveling up the smartphone (a) Series, global retail expansion, new London/global HQ, additional Phone (3) features and more.
Key takeaways:
- 2025
- It was a big year for Nothing, $1 billion in lifetime sales, raised $200 million dollars and now have 11,000 community investors
- 2026
- This year signals the start of phase two for Nothing – maturing, levelling up, product innovation and brand development
- New Chief Brand Officer Charlie Smith (ex-Loewe CMO) will be targeting the next generation of Nothing users with his expertise in the luxury fashion industry
- New global headquarters opening in London, Q1 2026. The space is designed by Heatherwick Studio and is the start of a Nothing campus in King’s Cross, London
- A second Nothing store is opening on 14 February in Bengaluru, India – NYC and Tokyo coming soon
- New products
- Nothing will “double down” in the over-ear headphone category during 2026
- No new flagship smartphone in 2026, Phone (3) remains the flagship
- “We’re not just going to churn out a new flagship every year for the sake of it, we want every upgrade to feel significant. Just because the rest of the industry does things a certain way it doesn’t mean we will do the same” – Nothing CEO, Carl Pei
- Nothing will level up its smartphone (a) Series with – Phone (4a). Taking it closer to a flagship experience in 2026, and a complete evolution vs Phone (3a) Series
- In terms of design there is “bold new experimentation of colour”