iQIYI has announced the appointment of Bai Lu (白鹿) as the first-ever global ambassador for its international service. This marks the streaming leader’s commitment to building a global community for Chinese content, with unswerving dedication to servicing its VIP members of exclusive benefits.
Yang Xianghua, President of Movie & Overseas Business Group, iQIYI shared, “As a global-facing Chinese entertainment leader, iQIYI has always put our VIP member’s interests front and center. We thrive on raising the bar of Chinese content quality, with utmost focus on optimizing the overall experience for fans who love watching C-dramas. Hence, we appointed Bai Lu as the first global ambassador for iQIYI’s international service. Together, we aim to leverage awareness of iQIYI’s premium Chinese dramas worldwide, offering O2O member-only benefits. We hope that fans will continue to support iQIYI’s shows and membership service that are brought to you with full dedication.”
Bai Lu has captured the hearts of many international fans with her outstanding performances in several iQIYI blockbuster titles. From her multifaceted performance in The Legends and Ordinary Greatness to the ancient-present love stories in Love is Sweet, One and Only and Forever and Ever. Bai Lu’s Story of Kunning Palace which aired on iQIYI last year even went ahead to break reservation and popularity records on the site. Fans can look forward to even more exciting works from Bai Lu on iQIYI including Northward and Moonlight Mystique.
In the near future, iQIYI will roll out more than 200 exclusive Chinese-language shows including Fox Spirit Matchmaker 1, A Moment but Forever, Follow Your Heart, War of Faith and The White Olive Tree, on top of the 30 other local titles from Southeast Asia.