The new OBEGRÄNSAD collection by IKEA and Swedish House Mafia has officially arrived at Malaysian shores. The new range is designed to allow many music creators and lovers to build the ideal home studio at an affordable price. The collection offers a variety of home furnishing solutions and accessories, now available at all IKEA Stores from 6 October and available for purchase online from 10 October onwards.
In case you want to know what is OBEGRÄNSAD mean, it is translates to “unlimited” in Swedish as the collection aimed at everyone who values a quality music experience at home and elsewhere, including DJs, music producers, and other creators with modest resources but limitless imagination. Build on the band’s insights and personal life journey, the collection supports the artistic endeavours of those who are creating, performing, and enjoying music at home thanks to technological advancements in music and music production.
“When we first began, we really had to start from the beginning, from scratch. We used what we had at our disposal and even made our own bedroom hacks to make it easier for us to create.”
— Swedish House Mafia
A LAUNCH TO MATCH THE EXPERIENCE
IKEA unveiled this minimalist, all-new collection at the IKEA After Hours, a one-of-a-kind event held at IKEA Cheras on 5 October after the store closed. Headlining the show was Malaysia’s very own DJ Bunga, part of the indie DJ pioneers, Twilight Action Girl (TAG). The event was also attended by members of the local creative community, including musicians, artists and digital creators who were the first few to preview the OBEGRÄNSAD collection.
“At IKEA, creativity lives in our DNA and everything we do as we create a better everyday life at home for the many people. What better way to unveil the OBEGRÄNSAD collection than spending an unforgettable evening with music, arts and the company of creative mavens. Through the experience, we hope to encourage the local creative talents and creators to continue their passion and inspire others to do so,” states IKEA Malaysia.
“It’s for everyone, everywhere, beginner or pro.”
“The collection is created for anyone who values and supports creativity in the home, and especially music creators.”
— Swedish House Mafia
SET UP YOUR VERY OWN STAGE
The OBEGRÄNSAD collection features a timeless theme. The classic designs make each product versatile and adaptable to add into an existing home setup. It consists of over 20 smart home furnishing options for music enthusiasts, be it producing or performing music in the home setting.
OBEGRÄNSAD Desk RM699
The desk is the centrepiece of any home music creator’s setup. The OBEGRÄNSAD Desk is designed with two stands to bring the speakers to the ear level. After all, sound is everything in music. Adding on to its functionality, the desk is equipped with a pull-out shelf to fit a keyboard for maximum desktop space.
OBEGRÄNSAD Armchair RM399
The perfect balance of form and function was central to the range in satisfying both sides of the brain – the practical and logical side to get stuff done in the best possible way, and the emotional and imaginative side that taps into the feeling. The OBEGRÄNSAD Armchair symbolizes this balance, providing a simple yet elegant spot to unwind and reflect.
Similar comfort is reflected in the tactility of the rugs, cushion cover, throw and slippers.
The collection also features a variety of functional storage, shelving and desktop accessories to help maintain a clean space, while making way for creative flow. This includes an OBEGRÄNSAD Shelving Unit, which is a classic KALLAX remixed. It is redesigned with shelf space for amps, along with classic vinyl-sized block shelving, and a higher unit height for mixing on.
The simple, minimal wire structured OBEGRÄNSAD record stand on the other hand is designed to store approximately 60 vinyl records without concealing them.
Music wouldn’t feel the same without lighting. The collection includes three different pieces of lighting to serve different functions in the home setup – from the dimmable LED work lamp to versatile floor and wall lamps designed to bring an atmosphere that evokes inspirations and emotional senses. The OBEGRÄNSAD Work Lamp is priced at RM199, OBEGRÄNSAD LED Floor Lamp goes for RM349 and OBEGRÄNSAD LED Wall Lamp can be purchase for RM449.
Other accessories in the collection, including the clock and bags are available to complement the room setup, decked in the all-black theme to suit any space.
Due to the limited availability of the OBEGRÄNSAD collection, each customer can only check out 2 items per article. Visit IKEA.my for more information on the complete collection.