HEINEKEN Malaysia achieved notable success at the 2025 Putra Brand Awards and Putra Aria Brand Awards, winning four awards. Heineken earned the Platinum award in the Beverage – Alcoholic category, Tiger Beer and Guinness received Gold, and Edelweiss was awarded Bronze. This raises HEINEKEN Malaysia’s total award count to 51, highlighting its excellence in the beverage industry.
Martijn van Keulen, Managing Director of HEINEKEN Malaysia, said, “These awards are a clear endorsement of the trust our consumers place in our brands. They motivate us to continue brewing the joy of true togetherness through experiences that connect people, strengthen brand affinity, and drive sustained growth.”
Sean O’Donnell, Marketing Director of HEINEKEN Malaysia, added, “Our brands continue to grow because we stay deeply connected to how our consumers socialise and celebrate. Through innovation, culture-led storytelling and purposeful experiences, we are building future-ready brands that excite, inspire, and strengthen connections with our consumers.”
Bringing award-winning brands purpose to life through meaningful experiences
In 2025, Heineken enhanced consumer connections through its Refresh Your Music platform and Refreshing Sessions, a pop-up music series. The brand promoted a festive reconnection with the message “Celebrations Are Best When Your Phones Take a Rest” and elevated experiences with the “Agh! to Ahhh” campaign.
Tiger Beer launched a refreshed visual identity and connected fans to football culture with The Trafford Den pop-up with Manchester United. The brand celebrated Chinese New Year with “Together We Roar” and a limited-edition Tiger Soju Flavoured Lager Mighty Mango, enhancing communal dining with the Tiger Crystal Coldpot.
Guinness focused on quality with the search for Malaysia’s first Chief Pint Officer and celebrated St. Patrick’s Day, creating vibrant hubs of Irish-inspired camaraderie. The Guinness Clubhouse in Kuala Lumpur provided an immersive match-night experience for football fans.
Edelweiss expanded its range with a limited-edition Lemon Honey variant, offering a crisp and refreshing taste that complements the brand’s signature smoothness.
HEINEKEN Malaysia strongly advocates responsible consumption and continues to encourage consumers to enjoy responsibly and never drink and drive through its commercial and marketing initiatives.
HEINEKEN Malaysia’s products are strictly for non-Muslims aged 21 and above only. For more information on HEINEKEN Malaysia and the company’s initiatives, please visit www.heinekenmalaysia.com.