Heineken Malaysia has recently held a media launch preview at Good Juju Barbell Club, to reveal plans for its Heineken Refresh Your Music 2025. Heineken transformed the gym into a high-energy music space with unique DJ beats.
Guests embraced fresh sounds and experienced an unforgettable night filled with bold beats by DJ collab between Blink and DJ Ashley Lau, good vibes, and the refreshing taste of Heineken.
Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, announced the brand will be bringing REFRESHING SESSIONS—a bold new pop-up music series crafted to ignite unexpected connections, uniting music lovers who might have never met otherwise.
To enhance this experience, Heineken is teaming up with the Timeleft app, a platform that helps strangers connect and start real conversations. Through the app, consumers can join the REFRESHING SESSIONS to meet new people and widen their social circles. This partnership reflects Heineken’s commitment to building real connections at the pop-up events.
The brand’s invite-only REFRESHING SESSIONS will turn everyday places—like gyms, grocery stores, and bookstores—into unique music hubs. These surprise events will inspire people to connect and expand their social circles while enjoying music in exciting environments. These sessions lead up to Heineken Refresh Your Music 2025 in June — a lively event with diverse artists, ending with a major performance by a top international DJ. With new beats, exciting collaborations, and innovative sounds, Heineken is changing the way music is enjoyed.
According to Willemijn, REFRESHING SESSION will take place at QRA, where Heineken will turn the supermarket into an entertainment venue. The lively energy will also spread to the aisles of Eslite Bookstore with fresh music and unexpected encounters. At Good Juju Barbell Club, enjoy epic DJ experiences and meet new friends through the Timeleft app. Stay updated on how to join these exciting REFRESHING SESSION by following Heineken on Instagram and Facebook.
Attendees of REFRESHING SESSIONS will get exclusive passes to Heineken Refresh Your Music 2025 and can win a limited-edition Heineken vinyl player by purchasing Heineken.
Shaun Lim, Marketing Manager of Heineken Malaysia, said, “We’re incredibly excited to bring back Heineken®’s Refresh Your Music for the third year running, continuing to inspire fans to explore new sounds and break out of their musical routines. From the start, ‘Refresh Your Music, Refresh Your Nights’ has been more than just a tagline—it’s a movement. It’s about pushing boundaries, creating unexpected moments, and bringing people together through the power of music.”
“This year, we’re taking it even further. It’s no longer just about refreshing playlists—it’s about transforming how music is experienced and turning strangers into friends. REFRESHING SESSIONS are designed to spark unexpected connections, bringing together music fans who might never have crossed paths. It’s about breaking routines, embracing fresh sounds, and creating meaningful unforgettable moments with new faces—all inspired by Heineken.”
Follow Heineken on Instagram and Facebook for the latest DJ lineup and to secure your exclusive, limited invites to the REFRESHING SESSIONS—an unforgettable musical journey not to be missed.
Heineken and all campaign events are strictly for non-Muslims aged 21 and above. The brand is committed on being responsible—when you drive, never drink. Please #EnjoyResponsibly.