Samsung has announced the new Galaxy A57 5G and Galaxy A37 5G. Both devices now strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features.
Enriched Awesome Intelligence Designed for Everyday Life
With the new One UI 8.5, the Galaxy A57 5G and A37 5G bring Samsung’s latest AI features to more users. This includes Awesome Intelligence, which helps people do tasks more easily and find new ways to create and stay productive.
Voice Transcription is now available in the Voice Recorder app, making it simple to revisit important details from meetings, lectures, or calls by turning audio recordings into text. You can access AI Select easily by pressing and holding the Edge Panel, allowing you to quickly extract text or create content without having to select items manually. AI Select also works with Drag & Drop in Multi-Window mode, letting users easily move images into Samsung Notes or Photo Editor for quicker editing and better productivity.
Awesome Intelligence makes photo editing easier than ever. The Object Eraser can now remove unwanted distractions, such as people in the background or mess in a café, more naturally. On the Galaxy A57 5G, Best Face supports more photos and continuous shooting, making it simpler to take group pictures where everyone looks good. Popular features like Filters and Edit Suggestions help users quickly enhance and share their moments effortlessly, while the Galaxy A57 5G also offers Auto Trim for simpler video editing.
Circle to Search with Google allows users to recognize multiple objects in an image at once, so they can easily explore things like outfits and accessories all in one search.
The new Galaxy A series expands Awesome Intelligence with agents that simplify everyday tasks, from searching to organizing plans or adjusting settings. The improved Bixby lets users control Galaxy settings and features using natural language, while Gemini helps navigate more complex tasks across different Galaxy and some third-party apps for faster, easier interactions.
Galaxy A57 5G and A37 5G offer brighter and clearer visuals thanks to better camera hardware and an upgraded Image Signal Processor (ISP). They come with a flexible triple-camera system, featuring a 50MP main sensor that produces sharp images in different lighting situations without needing manual settings.
In low light, the cameras adjust automatically with improved Nightography, allowing you to take clear photos and videos.
The Galaxy A57 5G further enhances photography with better image processing that sharpens details and reduces noise for clearer and more colorful results. HDR video provides strong contrast and balanced colors in tricky lighting, while a quicker shutter speed lets you capture fast-moving moments with improved clarity.
Both models also use AI to recognize subjects and optimize scenes, helping to balance portraits, keep natural skin tones, and create clearer backgrounds. For wider shots, the ultra-wide lens captures more in group photos or landscapes, and the 5MP macro camera shows fine details up close for extra creative options.
Galaxy A57 5G combines great design and strong performance. It has an upgraded CPU, GPU, and NPU for better performance and is its sleekest and lightest model yet. This phone is perfect for smooth streaming, scrolling, and creating content. Its stylish design features a shiny finish and a unique triple-camera layout that feels good in your hand.
Even with its slim design, the Galaxy A57 5G has powerful performance. Its 5,000mAh battery lasts up to two days, making it suitable for filming, editing, and watching videos on the go. With Super Fast Charging 2.0, it can charge up to 60% in about 30 minutes for a quick power boost before you head out. A 13% larger vapor chamber helps keep performance steady during long gaming sessions or recording. The phone features slim bezels and a bright Super AMOLED + display with Vision Booster, providing a clear and immersive viewing experience both indoors and outdoors.
Designed for daily use, both the Galaxy A57 5G and A37 5G are IP68 rated for water and dust resistance, making them durable and giving users peace of mind when accidents happen.
The Galaxy A57 5G and A37 5G showcase Samsung’s dedication to device longevity, offering six generations of Android OS and One UI upgrades, along with six years of security updates. They feature Knox Vault, a secure and tamper-resistant solution, along with enhanced privacy measures such as the Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection, and Private Album for secure media storage. The devices also include Privacy Alerts to proactively inform users of potential risks related to location permissions and data monitoring, making security more intuitive and accessible.
The latest Galaxy A57 5G and A37 5G will be available in Malaysia from 25 March onwards Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue, while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen.Â
To celebrate the launch in Malaysia, Samsung is offering exclusive promotions across Samsung Online Store, Samsung Experience Stores, authorized retailers and participating e-commerce platforms:
Samsung Galaxy A57/A37 5G Launch Promotion
| Participating Models | RAM + Memory | Color | RRP (RM) | Launch Rebate (RM) | Price after Launch Rebate (RM) | Maybank/CIMBShopee Pay Later rebate |
| Galaxy A57 5G | 12+512GB | Awesome NavyAwesome GrayAwesome IcyBlue | RM2,699 | RM300 | RM2,399 | RM200 |
| Galaxy A57 5G | 12+256GB | RM2,399 | RM150 | RM2,249 | ||
| Galaxy A37 5G | 12+256GB | Awesome Lavender Awesome CharcoalAwesome GrayGreen | RM1,999 | RM100 | RM1,899 | RM100 |
| Galaxy A37 5G | 8+256GB | RM1,899 | RM1,799 |
The Launch Rebate promo will run from the 25th March 2026 – 31st Dec 2026 and the Bank/Shopee PayLater Rebate will run from the 25th March 2026 – 29th April 2026.Â
To buy the Galaxy A57 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a57-5g-awesome-navy-512gb-sm-a576bdbuxme
To buy the Galaxy A37 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a37-5g-awesome-lavender-256gb-sm-a376blvuxme
For added peace of mind, Samsung Care+ offers comprehensive coverage optimized to users’ device needs, including tailored benefits that protect the devices’ value.