Etika Sdn Bhd (Etika) has announced their partnership with MBO Cinemas on 5th January 2022 which allows Malaysians enjoy the buttery popcorn with chilled beverages Etika has to offer, each time they go to MBO Cinemas.
This partnership will entail MBO Cinemas to be the only movie theatre chain in the country to offer consumers Etika products as a choice of beverage. Movie-goers at MBO Cinemas can select from the likes of Pepsi, Mountain Dew, 7UP, Mirinda, Lipton Ice Tea as well as options like Pepsi Black.
“At Etika, we are always looking to offer our consumers experiences that they can thoroughly enjoy and our partnership with MBO Cinemas allows us to do just that. With the pandemic, many of us have missed going to the cinema with friends and enjoying popcorn and refreshing drinks while we immerse ourselves with our favourite on-screen characters. Through this partnership, we hope we are able to bring more value to our customers and make this experience more memorable for them,” said Yee Pek Kuan, Vice President of Marketing at Etika Sdn. Bhd.
With this partnership in place, Etika’s refreshing beverages will be placed in 8 outlets of MBO Cinemas across the country, allowing Etika to strengthen its national footprint and continue to lead in the FMCG sector.
For more information, please visit http://www.etikaholdings.com/brands.