Eco-Shop has launched “Malaysia Power”, a nationwide initiative celebrating everyday Malaysians and supporting Team Malaysia at the SEA Games 2025 in Bangkok. In collaboration with FAMEMAS Malaysia Sports Supporters Club, the initiative involves sponsoring 45 delegates, including FAMEMAS members and Eco-Shop loyal customers, to cheer for national athletes.
The partnership combines community retail with the passion for sports, fostering unity behind Team Malaysia. The Letter of Intent (LOI) was signed by Ms. Jessica Ng, Chief Executive Officer and Executive Director of Eco-Shop Marketing Bhd, and Mr. Lee Hui Seng, President of FAMEMAS Malaysia Sports Supporters Club.
“With our anniversary just around the corner, this campaign is our way of giving back to the people who’ve supported us all these years; everyday Malaysians,” said Jessica Ng, Chief Executive Officer and Executive Director of Eco-Shop Marketing Bhd. “Through Malaysia Power, we hope to showcase the true Malaysian spirit – one that’s united, resilient, and full of heart. It’s not just about supporting our athletes; it’s about celebrating who we are as a nation.
“As someone who has cheered for our athletes from the stands for many years, I can tell you, they truly feel the difference when Malaysians show up for them,” said Lee Hui Seng, President of FAMEMAS Malaysia Sports Supporters Club. “This collaboration with Eco-Shop is a once-in-a-lifetime opportunity for everyday Malaysians to experience that energy, that pride, and that connection first-hand. It’s not just about waving flags, it’s about lifting spirits. And for the athletes, that support means everything.”
As part of this partnership, Eco-Shop will provide 45 people, including FAMEMAS members and contest winners, with a free trip to the SEA Games 2025 in Bangkok. This trip includes branded merchandise and cheering items. FAMEMAS will help organize the cheering team, increase visibility through sports events, and promote Eco-Shop at the SEA Games.
In the upcoming weeks, customers shopping at Eco-Shop stores nationwide can join the Malaysia Power in-store contest. Winners will get a chance to be part of the official group going to the SEA Games 2025 in Bangkok. The contest runs from 6 October to 26 October 2025. To enter, customers need to spend RM35 in one receipt, scan the QR code on their receipt to give their details and consent, and upload the receipt as proof of purchase. Customers can enter multiple times to improve their chances of winning, giving loyal shoppers more opportunities for this unique experience. Terms and conditions apply.