Al-Ikhsan Sports has just launched a lifestyle fashion brand, AL Culture under its house brand AL (Active Lifestyle) which takes inspiration from local daily lives and culture, to curate a collection of modern and urban designs for daily wear. The very first collection from AL Culture is “The State Collection” which consists of 14 designs (Representing 14 states in Malaysia including Sabah & Sarawak).
Each state design tee is inspired by its states’ unique heritage, for example Wayang Kulit from Kelantan, Caklempong from Negeri Sembilan, Mount Kinabalu from Sabah, Batik from Terengganu, Kuda Kepang from Johor, Bukit Bintang from Kuala Lumpur, Beca from Melaka, Lombong Emas from Pahang and also influences from famous Malay proverbs such as “Biar ikut resmi padi, makin berisi makin tunduk” which is from Kedah.
Vach Pillutla, the Chief Executive Officer of Al-Ikhsan Sports Sdn Bhd said, “We are proud to launch AL Culture, a lifestyle fashion brand under AL. The first AL Culture State Collection is a unique collection. The 14 urban designs represent each state’s heritage and culture. Our customers can wear it with pride, hence our tagline for this collection is ‘Negeriku, Kebanggaanku’
Today’s inaugural launch ceremony at Al-Ikhsan Sports store at The Curve, saw a special appearance by Nabil Ahmad as a local celebrity and influencer. Presented to him during the ceremony, an AL Culture Negeri Sembilan inspired tee which embodies his identity of growing up in Mambau, Negeri Sembilan.
The State Collection comes in 3 colours – black, blue and white. Retailing for Adults at RM 39 for short sleeves, RM 49 for Long Sleeves and for Kids at RM 29. It is available now and you can get it now at all Al-Ikhsan Stores, or online at http://www.al-ikhsan.com.