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TCL 9 Series RAY DANZ Soundbar won iF DESIGN AWARD 2020

TCL Electronics’s TCL 9 Series RAY DANZ Soundbar with Dolby Atmos has just received the iF DESIGN AWARD 2020 for its unique design of innovative acoustic reflector technology. The RAY DANZ Soundbar is designed around customer’s needs to deliver an immersive Dolby Atmos home entertainment experience. It’ll be globally available from May 2020.

For TCL, winning the iF DESIGN AWARD is a major achievement regarded as a key breakthrough to become one the leading brand in functional and innovative soundbar design. It’s also important when the brand wants to tap into new markets and opening up exciting new possibilities for the future.

TCL developed the RAY DANZ technology featuring uniquely rearward angled speakers that beam sound waves towards curved acoustic reflector units. It will provide a direct sound outward in a wide pattern, providing a much larger soundstage than other soundbars on the market can offer without overly relying on digital processing.

With a centrally positioned speaker to deliver dialogue and a strong center presence, and in combination with Dolby Atmos, RAY DANZ Soundbar will delivers an immersive experience with a wide sound stage. The RAY DANZ technology utilizes advanced Dolby technology to deliver sounds that flow all around, which can be enjoyed anywhere inside the wide sound stage.

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