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Shiseido to push J-Beauty category in Southeast Asia with Shopee

(L-R) Pranay Mehra, Vice President of Digital and eCommerce, Shiseido Asia Pacific and Ian Ho, Regional Managing Director, Shopee, at the official Joint Business Plan signing

There will be a good news for those who love Japanese beauty product. Shopee and Shiseido Asia Pacific has just announced their strategic partnership through a Joint Business Plan (JBP). This JBP is a unified work plan which details the joint efforts by Shiseido and Shopee to drive the growth of J-Beauty in Southeast Asia.

The JBP will allow Shiseido broadening its multi-brand portfolio offerings, including but not limited to ANESSA, SENKA and Tsubaki, on Shopee across all six Southeast Asian markets by 2020, with a focus on Indonesia, Thailand and Vietnam, as well as in high potential non-capital cities. Shiseido also aims to reinforce its position as the leader of the fast-growing Japanese beauty (J-beauty) category in Southeast Asia.

J-beauty is on the rise in Southeast Asia, with a majority share of voice of 58.7%. Much of its growth is attributed to an increase in foreign tourists to Japan and consequent exposure of popular products through social media. J-beauty is usually associated with innovative technologies and stellar research and development, which enables the efficacy of the products.

Shiseido will also be expanding into new markets such as Taiwan. The Japanese will also utilise the Shopee Brands Suite to reach, connect and deepen engagement with current and new customers in each market. Both brands are working closely to develop content for the newly-launched Shopee Feed, which provides an upgraded social experience for shoppers. The partnership will also see the roll-out of localised brand campaigns that aim to promote brand storytelling. 

So let’s start getting your J-Beauty product at Watashi+ by Shiseido Malaysia Official Store on Shopee as there will be exclusive deals and promotions in conjunction with the Raya Bersama Shopee campaign. From now until 26 May 2020, Shiseido is offering J-Beauty product as low as RM10 including the Za Lip Crayon series; discounts of up to 70%, and Buy 1 Free 1 bundles on selected SENKA Perfect Aqua series. To top it off, you can get free shipping with a minimum spend of RM19 with Shopee.

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