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Toyota Mobility Foundation partners with MDEC to introduce City Architecture for Tomorrow Challenge (CATCH)

As modern society in Malaysia is constantly moving forward progress, more younger millennial require to travel from point A to point B. With that said, Malaysia is still facing issue with mobility infrastructure whereby lacked of public transport has made Malaysian to purchase their own car to get to their destination.

Toyota Mobility Foundation (TMF) has entered into an agreement with the Malaysia Digital Economy Corporation (MDEC) to launch the City Architecture for Tomorrow Challenge (CATCH). This is the region’s first global challenge that will attract innovative, data-driven entries from global participants. The aim is to raise efficiency in urban planning, and drive forward the future of mobility. This partnership will enable Kuala Lumpur to take the lead in developing next-gen urban development and city mobility management for the region.

A launch event was held in Kuala Lumpur on 13 February to kickstart the Challenge, where the Mayor of Kuala Lumpur, YBhg. Dato’ Nor Hisham Ahmad Dahlan, graced the event as the guest-of-honor.

CATCH will seek to address mobility challenges in Kuala Lumpur with a global call for solutions, for a period of 8 months, where participants – from start-ups, academic and research institutions to corporates, or even the general public – can conceptualize and develop solutions that are dynamic,
intelligent and data-driven to design future city infrastructures.

Furthermore, TMF will be providing grants at every stage of the challenge – up to US$1.5 million in total – to support teams towards the development and trial-testing of the solutions in Kuala Lumpur. Participants will also have access to expert mentors and an incubation program.

CATCH will provide participants with data to empower them to develop solutions that will be selected in accordance with the Personal Data Protection Act. The data partners are made up of both public and private sectors that have different data points of a commuter’s journey such as Kuala Lumpur City Hall, Royal Malaysia Police, Land Public Transport Agency, Grab, MapIT MSC, Mass Rapid Transit Corporation and Prasarana Malaysia.

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